MEET OUR AWARD FINALISTS!

The Winner Will Be Announced on September 10

Aaron Afilalo

President (Volunteer)
West Side Sephardic Synagogue

  • Aaron Afilalo, in his volunteer role as President of the West Side Sephardic Synagogue (WSSS) in Manhattan, is a Jewish community leader who has built bridges and understanding in 2 areas: among Sephardim and between Sephardim and Ashkenazim. First, he took helm of the synagogue when it was a small minyan of primarily young, French ex-pats who came to the US in the wake of the rising anti semitism in France in the early 2000s and who needed a place to pray in the Moroccan tradition. When Ari became President, the synagogue was known unofficially as “The French Shul,” and while it is nice to have a place rooted in one’s traditions, it is also imperative to be part of the larger Jewish conversation. Ari recognized this and used his tenure to attract other, non-French Sephardim to the synagogue. He created a welcoming environment where Syrians, Iraqis, Israelis, Persians, Americans, and others felt comfortable, fostering relationships and synagogue leadership among these different constituents. Today the synagogue is perhaps 40% French-speaking, with a small majority belonging to other Sephardic traditions.

    As these young Jews married, started families and settled in the US, their needs changed. The synagogue had a large amount of families with pre-Bar and Bat Mitzvah aged children, thus needing the services of a larger synagogue infrastructure. At the time, the synagogue was housed on the top floor of an Ashkenazi synagogue in a brownstone. It was small and inaccessible to strollers and the elderly. Ari recognized this, and at the beginning of Covid, in April of 2020, when synagogues were closed, he negotiated a move to a larger, vibrant Ashkenazi synagogue (West Side Institutional Synagogue) in the neighborhood. This was a tremendous leap of faith, not least of all for the financial commitment it required. The synagogue was given a large room that needed to be reimagined, and Ari led a fund-raising campaign to do construction on the space. Today the synagogue is beautiful sanctuary, furnished in a Middle Eastern-style décor, that can house 120+ seats.

    This brings us to the second point: the relationship between the Sephardic synagogue and the Ashkenazi synagogue. While initially a landlord-tenant relationship, Ari made it a priority to foster an interactive relationship with the Ashkenazi synagogue. Today, 5 years after the move, WSSS is an active and integral part of the West Side Institutional Synagogue, contributing to the finances, participating in events together, including the children’s groups and kiddushim, and most notably, sharing a rabbi, Rabbi Daniel Sherman, who has been Ari’s partner in creating a joint organization that respects individual culture and tradition. In this way, the partnership is a true model of co-existence. Additionally, WSSS has a place on the map of Manhattan Jewry, largely recognized as an address for Sephardic Jews on the Upper West Side.

  • Ari has several leadership qualities that make him successful: his background, his humility, his inclusive, non-proprietary style, and his warmth. As a French Jew of Moroccan origin who also made aliya at the age of 18 and then attended law school in Boston, he is uniquely suited to bridge the gap between various Sephardim and between Sephardim and Ashkenazim. And while his background lends itself to such work, it is primarily his humble and warm nature that has made him successful. Ari is the embodiment of the Mishna that exhorts us to greet each person “Besever Panim Yafot” – with a cheerful disposition. He has a perennial smile on his face and treats everyone with kindness and respect, from the largest donor to the neediest member. As one example, he recently took an elderly member to the ER after a fall, spent the night there with him and then coordinated his follow up medical care. He routinely raises funds for members who have fallen on hard times, for children who cannot afford summer camp, and for those who need groceries. He does so with respect and dignity for all.

    He does not take himself very seriously and it is this humility that makes him accessible to so many from diverse backgrounds. Ari has done everything in the synagogue from ordering the food for kiddush, to fundraising, to giving the Drasha to reading the Torah to setting up the chairs. He leads by example.

    One communal event in particular shows Ari’s leadership style: a small but active neighboring Sephardic minyan closed a few years ago, and since it was initially founded as a competitive minyan, its members were hesitant to join WSSS. Ari reached out to them immediately upon hearing of their synagogue’s closure, invited them to join WSSS, gave them honors and welcomed them publicly, and today they are among the synagogue’s core leadership. Their original synagogue reopened this year, and categorically none of these families chose to go back. This is testament to Ari’s inclusive, non-proprietary leadership style.

    His commitment to the Jewish community is in addition to his full-time position as tenured Professor of Law at Rutgers University Law School. He gives hours of his time each week (truly each day) to the fostering of the Sephardic community on the Upper West Side.

  • The Sephardic community on the Upper West Side, arguably one of the most vibrant Jewish neighborhoods outside Israel, is active and integrated within the larger Jewish community. This is in part due to Ari’s leadership as president of WSSS.

    His efforts have led to the collaboration between WSSS and West Side Institutional Synagogue, one of the flagship synagogues in Manhattan, serving as a model of integration concurrent with honoring ethnic tradition. Additionally, Ari has fostered a Pan-Sephardic approach: WSSS attracts a wide variety of Sephardic Jews as well as Ashkenazim who are Sephardi-curious; it marches in the Israel Parade under a Sephardic float; it co-sponsors communal events on a regular basis; and it serves as a home for Sephardic members of NY’s Jewish community as well as a large number of students and tourists.

    Ari’s leadership, one of warmth, inclusivity and respect for all, has been instrumental in bringing the voice of Sephardic Jewry to the broader Jewish conversation in New York City. It would be incredibly powerful for someone as self-effacing as Ari to be recognized for his efforts.

Andrew Keene

Founder
ESEK

  • Andrew Keene is a connector, a collaborator, and a visionary bridge builder in the global Jewish community. Across his career as a lay leader and social entrepreneur, Andrew has demonstrated an unwavering commitment to bringing people together across divides—political, generational, and geographic. His work exemplifies the very essence of the Z3 Bridge Builder Award: fostering mutual understanding, promoting shared identity, and creating tangible, enduring connections between Jews in Israel and throughout the Diaspora. As the Founder of ESEK, Andrew has built a social enterprise that creates human and economic bridges between Israelis—particularly those in the country’s geographic and social periphery—and Jewish communities worldwide. ESEK partners with small businesses in Israel to curate products and share the personal stories behind them, giving global Jewry a window into the lives of everyday Israelis. Andrew is not just facilitating commerce; he is fostering empathy, awareness, and a deeper sense of Klal Yisrael that transcends headlines and politics. Andrew’s bridge-building efforts are rooted in his cross-communal credibility and relational leadership. He has represented the Reform Movement to global and cross-communal Zionist organizations, engaging partners across the ideological spectrum with respect and nuance. He thrives in complex spaces where dialogue is often fraught, creating trust by listening first and inviting people into shared purpose. Whether in global boardrooms, local synagogues, or with Israeli entrepreneurs, Andrew has modeled a kind of leadership that welcomes difference while seeking common ground. In a moment when the Israel-Diaspora relationship is under immense strain—marked by polarization, mutual misunderstanding, and emotional distance—Andrew’s work through ESEK serves as a living bridge. By highlighting the stories of Israelis from diverse backgrounds, he invites Diaspora Jews to engage with Israel through the human stories of resilience, creativity, and entrepreneurship. These micro-connections add up to a macro-impact: communities that feel closer to each other, and a Jewish people more bound by understanding than by division.

  • Andrew Keene’s leadership in bridge building is both visionary and pragmatic, marked by his ability to see systemic gaps and respond with innovative solutions. He has served in officer and leadership roles at the highest levels of the Jewish communal world, from international Reform and Zionist institutions to local and grassroots initiatives. Across these roles, Andrew has cultivated a reputation as someone who can “get to yes” with diverse partners, always grounded in the belief that the Jewish people are stronger when we work together toward common goals. Through ESEK, Andrew has created a new model for Diaspora-Israel engagement. Instead of focusing solely on advocacy or philanthropy, he has pioneered a paradigm of economic and relational empowerment. By connecting small business owners in Israel’s periphery with Jewish consumers and communities worldwide, he has turned commerce into a conduit for connection. Andrew’s leadership extends beyond his own enterprise. He is a trusted collaborator across the Jewish ecosystem, working with several well-known international Jewish organizations. He has facilitated partnerships that transcend organizational silos, guided by a sincere belief that there is more value in collective action than in competition. His advocacy for pluralistic, values-based Zionism has made him a sought-after voice in forums where bridge-building is urgently needed. What distinguishes Andrew is his empathy and humility as a leader. He approaches bridge building not as the pursuit of uniformity, but as the creation of sacred space where complexity can be held together. He listens deeply, engages authentically, and leads with a quiet confidence that invites others to join him in shared purpose. In a time when divisions within the Jewish world feel acute, Andrew Keene demonstrates how bold ideas and human relationships can transform the narrative. His commitment to building bridges—through dialogue, economic empowerment, and cross-communal collaboration—is not theoretical; it is lived and lasting. By bringing Israeli and Diaspora Jews into conversation and connection, Andrew has strengthened the bonds of the Jewish people and embodied the mission of the Z3 Bridge Builder Award.

  • Andrew Keene’s work through ESEK has had a profound and multifaceted impact on the Jewish community and on broader global audiences. At its core, his work expands the circle of connection to Israel, offering both Jewish and non-Jewish communities meaningful, actionable ways to engage with and support Israeli society beyond the traditional paradigms of philanthropy and advocacy. For the global Jewish community, ESEK has opened new doors for participation in Israel’s story. Many smaller or geographically isolated Jewish communities—those far from major urban centers and often beyond the reach of legacy Israel engagement programs—have historically lacked avenues to interact meaningfully with contemporary Israeli life. Through ESEK’s model, these communities can contribute directly to the vitality of Israeli society by supporting small businesses, purchasing authentic products, and sharing the personal stories of the artisans and entrepreneurs behind them. This creates a tangible sense of partnership and pride: even Jews in distant communities can see their actions as part of Israel’s ongoing narrative of resilience and creativity. Andrew’s work has also elevated Israel engagement beyond the framework of charity, introducing an empowering model of financial support that is rooted in commerce, dignity, and mutual benefit. Rather than positioning Israeli communities—especially those in the geographic or social periphery—as recipients of aid, ESEK positions them as equal partners in a global Jewish marketplace. Diaspora Jews and allies purchase products, learn the stories of the people who made them, and in doing so, forge real connections built on respect and shared purpose. This approach not only provides economic support to small business owners in Israel but also shifts the narrative of Diaspora-Israel relations toward one of partnership rather than dependency. Beyond the Jewish world, Andrew has successfully introduced non-Jewish communities to Israel through the lens of small business and entrepreneurship, bypassing political or ideological entry points that can sometimes feel polarizing. By highlighting the universal story of small business owners—families striving to create, sustain, and grow their livelihoods—ESEK fosters empathy and understanding in audiences who might otherwise have limited exposure to Israel. This has included collaborations with international organizations, local markets, and cross-cultural initiatives where Israeli products and stories have served as vehicles for human connection. The impact of Andrew’s work is therefore both relational and systemic. On the relational level, he has created countless micro-bridges: between communities around the world and communities in Israel. On the systemic level, he has helped reimagine how the global Jewish community can engage with Israel, demonstrating that meaningful support can be rooted in economic empowerment and authentic storytelling rather than one-way philanthropy alone. In a time of both challenge and opportunity for Israel-Diaspora relations, Andrew Keene’s work has created new pathways of connection, understanding, and solidarity—within the Jewish community and far beyond it.

Margarita Lyadova

Host & Creator
People Jew Wanna Know Podcast

  • Margarita Lyadova hosts People Jew Wanna Know podcast where she interviews remarkable Jewish people every week. In just a little over a year, People Jew Wanna Know has become a leading Jewish podcast, with its most loyal audience being young Jewish professionals in major urban cities like NYC, LA, SF, and Miami.

    One of Margarita’s goals with the podcast is to feature a diversity of guests, bringing in perspectives across the religious, political, and cultural spectrum. You might hear from a right-wing Israeli activist one week, followed by a Jew that believes that there is apartheid in the West Bank the next week. The listener is given a fair, centrist and safe listening environment that allows them to feel the nuance and conduct comparative analysis on what they’ve heard throughout the weeks. She wants all kinds of Jews to have the opportunity to hear from each other, even when it can be challenging, and she models ways to have conversations with people we might not see eye to eye with.

    Having reached so many young Jews through the podcast, Margarita also organizes monthly in-person events in Manhattan, rooted in themes of intellectual humility, truth-seeking and delight. She is reaching our community’s most impressionable generation in an effort to create pride and excitement about Jewish life.

    Margarita’s work builds bridges not by avoiding tension, but by embracing it with empathy and openness. She helps listeners and participants practice the skill of staying in conversation, even when it’s hard. Her impact is not only in the content she creates, but in the culture of dialogue and connection she fosters across divides.

  • Margarita created this podcast because she felt a gap in the community and was looking for something to fill it. However, rather than sit and wait for something to come along, Margarita chose to take the lead and create it.

    She created this podcast with an understanding that the Jewish people are up against not only a challenging time physically, but also philosophically. Who are the Jews? What do they believe and why do they believe that? From Jewish comedians to hostage negotiators, IDF soldiers to Jewish matchmakers, she has sought out guests who can provide poignant insights and answers to these questions, encouraging meaningful contemplation.

    This is also what led her to expand to in-person programming. Margarita craved inclusive, warm Jewish spaces that brought people together for not only fun, but also purpose. Through these events, Margarita also uplifts local Jewish businesses and organizations, intentionally connecting her audience to the broader Jewish ecosystem. Her work helps participants not only find community with one another, but also deepen their relationship to Jewish life in all its local and global dimensions.

    What makes Margarita’s impact so unique is that none of this existed before she created it. She didn’t wait for someone else to fill the gap—she stepped in to lead, driven by her own desire for Jewish spaces that are curious, open, and courageous.

  • People Jew Wanna Know is the most diverse Jewish podcast on the market, and the only Jewish podcast to feature a full-length conversation with an Anti-Zionist Jew. It is also the only Jewish podcast with a season dedicated to allies, lovingly called the “Goy You Will Enjoy” season. This season includes Palestinian activists, Christian Zionists, non-Jewish spouses of Jews, and more, taking the podcast to new heights for both Jews and non-Jews.

    By expanding the conversation to include non-Jewish voices, Margarita creates space for meaningful cross-cultural dialogue, fostering empathy and understanding between Jews and the communities around them.

The Z3 Project is proud to offer the Bridge Builder Award for its second year, recognizing individuals who are working to bridge divides within the Jewish people—between communities, across ideologies, between the Diaspora and Israel and more.

Architects of the Jewish Future® awards recognize individuals for excellence in the field of Jewish culture, spirituality and education.

The winner will be presented the top prize of $10,000 at the Z3 Conference 2025 on November 9.

About

The tumult of the last few years has posed new and unique challenges to the Jewish world.  While in some ways we have rallied together, in others our divisions have become more pronounced, with new fault lines appearing and new internal tensions rising—whether around the war in Gaza, politics in Israel and the U.S. or widening religious and cultural differences. 

The Z3 Bridge Builder Award honors individuals who are creating spaces for connection, understanding, and dialogue between Jewish communities.

Bridge building is never easy, but it is essential. This award shines a light on those helping to hold the Jewish people together even when everything around us seems to be pulling us apart.

We’re seeking individuals who:

  • Have shown outstanding leadership in bringing together Jewish communities.

  • Have launched innovative projects that promote collaboration and understanding.

  • Are committed to bridging gaps and creating a stronger, more inclusive Jewish world.


The winner will be presented the top prize of $10,000 at the Z3 Conference 2025 on Sunday, November 9. The two runner-up finalists will each receive $1,000.

Full award details, eligibility and deadlines

Award Process

    • Submissions of nominations will be open from July 7, 2025 until August 4, 2025.

    • Eighteen nominees will continue to Phase 2.

    • The 18 nominees chosen from Phase 1 will be announced on a public voting page. Anyone may vote for any of the 18 nominees.
      Limited to one vote per person.

    • The nominees who receive the top 3 highest vote counts will advance to Phase 3.

    • The 3 finalists will be announced on September 2, 2025.

    • The winner will be chosen from among the finalists by the Z3 Project team and publicly announced on September 10, 2025.

    • November 9, 2025: The winner will be presented with the award at the Z3 Conference in Palo Alto, California.


Important dates

July 7, 2025 at 12:00 AM PDT

Phase 1: Nominations Period opens for submission.

August 4, 2025 at 11:59 PM PDT

Phase 1: Nominations period closes.

August 11, 2025 at 12:00 AM PDT

Phase 2: Public Voting Period opens.

August 27, 2025 at 11:59 PM PDT

Phase 2: Public Voting Period closes.

September 2, 2025

The three (3) finalists are publicly announced.

September 10, 2025

The winner is publicly announced.

November 9, 2025

The winner will be flown to Palo Alto to accept the Z3 Bridge Builder Award at the Z3 Conference 2025.


Award Qualifications

Requirements

  • Nominations must be received by August 4, 2025 at 11:59 PM PDT.

  • Self-nominations or nominating someone else are both permitted; however, the same person may be nominated only once, and any additional submissions will be disqualified.

  • A headshot of the nominee must be included with the nomination form.

  • Past Z3 Bridge Builder Award finalists may not be nominated again.

Eligibility

  • This award is open to nominees worldwide.

  • The application must show how the nominee has affected or facilitated efforts in a professional or volunteer capacity within the Jewish community to bridge divides, bringing together individuals or groups with opposing views through dialogue, projects and initiatives that foster unity and understanding.

  • The award is dedicated to honor and recognize individuals who have demonstrated outstanding efforts in building bridges within the Jewish community. This award is not intended for organizations.

  • While we deeply value the work of coexistence and peace-building organizations, this award specifically recognizes individuals who are dedicated to creating connections and bridging divides within the Jewish world.

  • We encourage nominators to be detailed in their submissions to clearly outline the actions and impact of the nominee’s work.

If you have any questions that are not answered above, you may contact us at [email protected].

Z3 BRIDGE BUILDER AWARD

Z3 BRIDGE BUILDER AWARD •

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